Personal Branding Best Practices
What Is Personal Branding?
Every real estate agent has access to the same properties, marketing tools, even similar commissions. What sets one agent apart from another is their identity, their reputation—in other words, their brand. Their personal brand is the only sustainable advantage that one agent has over the competition.
Your brand is the promise of the value your clients and prospects will receive. What defines your brand is not what you say about yourself; rather, it is what others say about you. Once you’ve identified the qualities or characteristics that make you distinctive, you need to market yourself to others. This process of communicating and promoting your unique value is personal branding.
Best Practices
In this competitive marketplace, it’s the real estate agents with the strongest personal brands who stand out and drive their business to the next level.
See how some of our customers have utilized their customizable cover pages of our Home By Design and Your Home and Lifestyle magazines to elevate their personal brand to increase referrals, listings and, ultimately, sales.
Establish Expertise
Convey market expertise—and the value of your personal brand—by sharing helpful home selling or buying advice and current real estate trends.
Drive Online Traffic
Enhance your brand’s online presence and deepen engagement with clients and prospects by promoting your personal websites, blogs and social networks.
Showcase Community Involvement
Your personal brand has as much to do with your interests and activities outside of work as it does with your behavior and actions at work. Demonstrate your active involvement in and knowledge about your community.
Underscore Transaction Activity
Publicize recent ‘just sold‘ listings to convey your experience and active engagement in helping home buyers and sellers find or sell a home faster and better than anyone else.
Highlight What Others Are Saying About You
What defines your brand is what others say about you. Feature testimonials and endorsements from clients, community leaders and other brand evangelists to help get the word out on you and your business.
Offset Publishing Costs
Sell premium advertising space to local businesses and sponsors to lower your publishing costs.
Prospect-Focused Distribution
Our Home By Design and Your Home and Lifestyle magazines let you leverage our award-winning, high-value content to communicate your personal brand to your core sphere: past and current clients, leaders in your community, local influencers, neighbors and more. Broaden your audience by distributing your personally-branded magazines in high-traffic areas in your community where your best prospects are throughout the day. Examples:
- Open houses
- Events
- Doctor/dentist/chiropractor offices
- Gyms
- Beauty salons
- Grocers’ racks
- Coffee shops
