Who to Reach

The only sustainable advantage one real estate agent has over another is their personal brand. The strength of your personal brand will determine how many referrals you get, listings you can convert, and ultimately homes you transact. Your personal brand is built through your relationships with these three audiences:

Friends

Your core sphere of influence is comprised of friends. They say good things about you and they own your brand. As your brand emissaries, they recommend you to their friends and family. Consistently market yourself to this critical group with our Home By Design and Your Home and Lifestyle magazines.

Acquaintances

Acquaintances know you are in the real estate business, but they don't interact with you as a Realtor. This extended network could include those you know at school, church, fitness classes and community boards. They will mention you if asked for an agent recommendation. Cultivate these relationships with our monthly iConnect e‑newsletter, designed to enhance your personal brand with award-winning design and content. Additionally, leave Home By Design and Your Home and Lifestyle copies in high-traffic areas and in your community centers to broadly reach this audience.

Strangers

This broader market contains people you don’t know yet but are thinking about a transaction. Your website and listings are your first contact with many of them. If they get to know you, your friends and acquaintances will affirm that they are making the right choice to work with you on their very significant transaction. Use our iConnect e‑newsletter to enhance your image by linking to your personal website, blog or social network.